Gotz celebrated 60 years at the Spielwarenmesse this year. It is a magnificent accomplishment for a family to have led the doll business in Europe for more than six decades and remain privately owned. Gotz does not brag about its innovations and its compelling place in doll history, or its leading role in today's children's doll market.

Contrast the sobriety of Gotz's success with the frivolity we see in the clothing of the 2018 doll collection and you might be amused at the seeming contradiction: but it's its winning formula. Gotz stands for integrity in children's toys and in business partnerships; consistently good value, and lots of humour and playfulness. It's why children and adults love Gotz dolls so much!

Spring was in the air at Gotz's Hall 1 booth, with beautiful ladybugs (which we call ladybirds in the UK) and attractive bees.

Lucia the Bee is just as cute with her bee bopper antennae headpiece. I think I wore bee boppers and ra-ra skirts in the early 1980's but far from picking something old-fashioned, they've picked something timeless and made it interesting.

Unicorns are huge on the high street this year. All the supermarkets and chain clothing stores are carrying whimsical unicorn embellished slogan-bearing tops, bags, slippers, pyjamas and of course onesies - and they're not just for children. This unicorn onesie is so cute and we have it in three sizes.

In addition to the fun clothes and accessories there are some more new beautiful dolls. Here's our pick: Gotz Happy Kidz Lina and Laura: 

Gotz Hannah and her Dog:

Gotz Precious Day Julia:

Gotz Cosy Aquini Be A Doctor:

Gotz has such a wide product range that it's impossible to put all our 2018 favourites from the toy fair into this article.

Gotz has shipped us their new stock so you can shop straight away!