Gotz Dolls At The Nuremberg Toy Fair 2017
Gotz Dolls has excelled this year, with new dolls in the Happy Kidz and Hannah ranges, fashion inspired doll clothing and fabulous fantasy pieces to make doll play engaging for children who have a wide variety of interests.
Gotz is the benchmark for beautiful play dolls and the brand has been at the Nuremberg Toy Fair every year since it made its debut in the 1950's, with the founder Franz Goetz meeting his first customers, building the foundations of his family run business in whose hands it is still, today.
As technology has advanced the Gotz family tells me what happens now at the fair is different to what happened before. Originally the toy fair was the place Gotz would write its year's orders. The Gotz dolls would be proudly displayed in the booth, the family would meet new customers and crucially - take orders. These days, with Gotz products available online, immediate email response, dolls catalogued with photographs model numbers available even before the Nuremberg Toy Fair, business models have changed a great deal. Now valuable time at the toy fair is rarely used for order writing but rather it is instead the place where Gotz talks to its customers from all over the world during the six days of the fair and expands ideas.
So, we see a responsiveness to fresh concepts. Children love Gotz play dolls but so do adults, and adults enjoy seeing new hair, eye and face mould combinations in the dolls from year to year. In the past two years in particular, we've seen some beautiful new dolls in the Gotz collection. This year there is Happy Kidz Emma, Hannah and her dog and Luisa all sharing the new grey-brown eye colour, and Charlotte and Luisa with the never before used black curly hair. Indeed in late 2016 we welcomed our own exclusive new brand called Chosen, and the debut dolls Rosie and Kitty, developed by Gotz for us, in response to our customer feedback have been extremely popular. Rosie has blue eyes, brown hair and Kitty has green eyes, freckles and blonde hair, and both dolls have jointed Happy Kidz bodies. Limited to just 250 each worldwide, customers are snapping them up!
In Germany, customers love the Hannah collection and they want new clothes and accessories for children to enjoy, that reflect current trends in the way children play, and their interests. This year we see the new Hannah Loves Party Glamour who comes with a fun photo booth backdrop and 22 party pieces, so Hannah can change her look with each flash! In addition there is Hannah at the Gym whose set includes 10 pieces in all, consisting of fully dressed doll, trampoline, floor mat and robe. Children love gymnastics and this is the perfect doll for a gym mad child!
Every year Gotz brings their interpretation of current fashions in the real world to the styling of the dolls clothes. Last year we had Charlotte Olympia inspired Gotz doll 'cat' shoes, even 'mouse' shoes' and this year we have 'panda' shoes! We might not find it on Avenue Montaigne, but the Gotz fashion house is definitely a label in its own right - for our dolls of course!
There are dolls for babies, for nursery age children and pre-school children, like Baby Pure, the Muffin toddler dolls with or without hair, the Aquini water suited dolls and large baby dolls, including the very popular 'Cookie'. So many beautiful clothes exist for these dolls, as well as accessory sets. Moving on to the older children there's Just Like Me, Precious Day Dolls, Hannah and Happy Kidz dolls. Girl dolls with hair to style and an enviable doll shoes ranging from crocs to glitter disco boots. They have the clothes children love, and pursue hobbies from ballet to ice-skating. In the world of dolls, the Gotz dolls have it all!
Take a look at all the items that will be in store at My Doll Best Friend in 2017 and we hope you enjoy our photos taken at the Nuremberg Toy Fair 2017 in this film. To spend more time enjoying the photos, find them in our extensive Nuremberg Toy Fair 2017 Doll Brands Photo Albums & Films.