Gotz celebrated 60 years at the Spielwarenmesse this year!  Isn't it a magnificent accomplishment for a family to have led the doll business in Europe for more than six decades and remain privately owned? Gotz does not brag about its innovations and its compelling place in doll history, or its leading role in today's children's doll market.

Contrast the sobriety of Gotz's success with the frivolity we see in the clothing of the 2018 doll collection and you might be amused at the seeming contradiction: but it's its winning formula. Gotz stands for integrity in children's toys and in business partnerships; consistently good value, and lots of humour and playfulness. It's why children and adults love Gotz dolls so much!

Spring was in the air at Gotz's Hall 1 booth, with beautiful ladybugs (formerly known as ladybirds) and attractive bees. So popular has Hannah as a Ladybug turned out to be since she arrived on our virtual shelves, that we might have lost the word 'ladybird' from the English language forever!